01. About
Dermond Hamp is a ready-to-wear fashion brand from Slovakia focused on accessible design for a young audience. The brand approached us to develop a distinctive visual voice that would communicate its values and highlight its fresh, contemporary approach to fashion.
The essence of the brand was to create wearable, fashionable, and high-quality clothing enhanced by handmade elements, making each piece distinctive. Dermond Hamp’s vision was to develop fashion that expresses emotions and ideas, transforming creative concepts into tangible forms through fabric and craftsmanship.
02. Visual Identity
The objective was to create a visual identity that reflects the exclusivity and craftsmanship of the handmade products while also expressing the personality and creative vision of the brand’s founder.
The visual identity was designed to resonate with the target audience—young people focused on self-development and the exploration of their own values and identity—while clearly differentiating the brand from its competitors. The logo references the key handcrafted element from the pilot T-shirt collection, *En Route*. It features a freehand stylization of the brand’s initials, reflecting the handmade character of the products and reinforcing the brand’s personal and expressive aesthetic.
03. T-Shirt Design
The T-shirt En Route was the first piece in Dermond Hamp’s pilot collection. Its design symbolizes the beginning of the brand’s journey—representing exploration, direction, and the process of finding one’s own path.
The design was inspired by young people and their lives defined by exploration, personal growth, and the pursuit of individual goals. The T-shirt features a high-quality gold print combined with a hand-applied twine element, creating a distinctive detail that gives each piece an expressive and unique character.
Client: Dermond Hamp
Date: 2017-02-10
Services: Visual Identity, T-Shirt Design
