01. ABOUT
Ius Florence & Partners, Ltd. is a British company that provides professional legal services to individuals and businesses. As a newly established company, they approached me for assistance in developing a brand identity and a website that accurately represents their business.
02. BRAND IDENTITY
When creating the visual identity for Ius Florence, I drew inspiration primarily from elements derived from the name itself and the core concept of the brand, which embodies the Florentine Renaissance of the 15th century.
I designed the logo inspired by floral patterns reminiscent of the architecture of the period, combined with the theme of justice, which we transformed into the symbol for a paragraph. For the primary color representing the brand, I chose violet – a color symbolizing not only wealth, luxury, and sophistication but also good judgment and wisdom. This choice aligns profoundly with the brand’s main attributes and values.
03. WEBSITE DESIGN
After designing the visual identity for Ius Florence, they required a straightforward website design and development.
Knowing that the website would contain extensive text information, I opted for a minimalist approach in creating the layout and incorporating images. The design is fully responsive to the device on which it is viewed.
03. WEBSITE DESIGN
After designing the visual identity for Ius Florence, they required a straightforward website design and development.
Knowing that the website would contain extensive text information, I opted for a minimalist approach in creating the layout and incorporating images. The design is fully responsive to the device on which it is viewed.
04. DIGITAL EXPERIENCE
I designed and developed the new Ius Florence website layout to be fully responsive, ensuring it functions effectively on all devices and delivers users a seamless and contemporary digital experience.
I incorporated a considerable amount of animation throughout the website, adding dynamism to the static and straightforward content. The website provides users with information on the company’s background and services.
04. DIGITAL EXPERIENCE
I designed and developed the new Ius Florence website layout to be fully responsive, ensuring it functions effectively on all devices and delivers users a seamless and contemporary digital experience.
I incorporated a considerable amount of animation throughout the website, adding dynamism to the static and straightforward content. The website provides users with information on the company’s background and services.
Client: Ius Florence & Partners, Ltd.
Date: 2019-09-01
Services: Visual Identity, Website Design & Development
