01. About
Dermond Hamp was a new ready-to-wear accessible fashion brand from Slovakia aimed at young people. They wanted us to bring their brand a voice that would showcase their values and unique approach.
The essence of the brand was to create wearable, fashionable and yet unique high quality clothing with handmade elements making every piece exceptional. Dermond Hamp’s vision was to make a fashion design expressing emotions and ideas materialized in fabrics.
01. About
Dermond Hamp was a new ready-to-wear accessible fashion brand from Slovakia aimed at young people. They wanted us to bring their brand a voice that would showcase their values and unique approach.
The essence of the brand was to create wearable, fashionable and yet unique high quality clothing with handmade elements making every piece exceptional. Dermond Hamp’s vision was to make a fashion design expressing emotions and ideas materialized in fabrics.
02. Visual Identity
The objective was to create a visual identity that reflected the exclusive and unique hand-crafted products, as well as founders personality.
The visual identity was supposed to resonate with the target audience – young people focusing on their self-development journey, discovering their own values and identity – while differentiate the brand from the competition. The logo refers to the main hand-crafted element from the pilot collection of T-shirts, En route. It is a freehand stylization of the initial letters of the brand’s name.
02. Visual Identity
The objective was to create a visual identity that reflected the exclusive and unique hand-crafted products, as well as founders personality.
The visual identity was supposed to resonate with the target audience – young people focusing on their self-development journey, discovering their own values and identity – while differentiate the brand from the competition. The logo refers to the main hand-crafted element from the pilot collection of T-shirts, En route. It is a freehand stylization of the initial letters of the brand’s name.
03. T-Shirt Design
T-shirt En route was the first piece of Dermond Hamp’s pilot collection. The design represents the very start of the brand and it’s journey – finding the way.
The design was inspired by young people and their lives full of exploration and taking different journeys to reach their goals. The T-shirt consists of high-quality golden print and hand-applied twine design that makes every outfit look expressive and extraordinary.
03. T-Shirt Design
T-shirt En route was the first piece of Dermond Hamp’s pilot collection. The design represents the very start of the brand and it’s journey – finding the way.
The design was inspired by young people and their lives full of exploration and taking different journeys to reach their goals. The T-shirt consists of high-quality golden print and hand-applied twine design that makes every outfit look expressive and extraordinary.
